When the Marlboro Man made his first appearance in the year 1954, it ignited a revolution in the world of advertising. Marketing and advertising have never been the same since. From advertisements made of poorly convincing scientific facts to marketing campaigns that are alive in the streets, we have indeed come a long way. One … Continue reading Unconventional Marketing
THE BILLION DOLLAR RACE
Unicorn Start-ups were once considered rare. As of January 2019, there are more than 300 Unicorns around the world with the United States alone being home to more than 100 of them. A Unicorn company or Unicorn start-up is a private company with a valuation of over $1 billion. But where do these Unicorns come … Continue reading THE BILLION DOLLAR RACE
A PEEK INTO THE START UP ECOSYSTEM
While conventional businesses dominated commerce all over the world, a relatively unpopular term ‘start-up’ popped up during the late 1990’s. The terms ‘start-up’ and ‘entrepreneurship’ are very common these days and are often used interchangeably with small business. So, let us first understand what a start-up is and how it is different from conventional businesses. … Continue reading A PEEK INTO THE START UP ECOSYSTEM
Swiggy Decoded
Swiggy, India’s largest online food-delivery platform, is seeking to raise about $900 million on the back of unprecedented investor interest at a $2.5-3 billion valuation. The company, which is currently in talks to raise funds, posted revenue of ₹468 crores in the year ended 31 March with losses nearly doubled to ₹397 crores, compared with … Continue reading Swiggy Decoded
IN CONVERSATION WITH NEELAM JAIN
INTERVIEW WITH THE CEO OF PERIFERRY QUESTION: 1 Many trans people need to leave their homes, they aren’t accepted by their family, (or the society) and their parents even and so why does this issue exist in our society, what is the root cause of this issue Yeah. So I tell you, I think this … Continue reading IN CONVERSATION WITH NEELAM JAIN
In Conversation with Piyush Verma
Q1) Your work always has had a social aspect behind it be the research that you are doing with water planning and the way you’re working with the Government of India or be it the work that you are doing it Manush labs So what inspires you to do it ? Sure so the reason … Continue reading In Conversation with Piyush Verma
Interview with Richa Singh, Co-Founder and CEO YourDost
1. One of the unfortunate things about having a business-oriented mindset is that we’re creative people. People often call us “the jack of all trades.” Every day, we come up with new business ideas and how we can go about implementing them as soon as possible. How Did You Know When You Had The Right … Continue reading Interview with Richa Singh, Co-Founder and CEO YourDost
INTERVIEW WITH RADHIKA BATRA, FORBES 30U30 ASIA, FOUNDER AND PRESIDENT every infant matters
Radhika Batra is a social entrepreneur and founder of Every Infant Matters which is dedicated at improving the lives of disadvantaged children and ensuring ubiquitous access to healthcare. She has been included in Asia's FORBES 30 under 30 list of social entrepreneurs. One of the unfortunate things about having a business-oriented mindset is that we’re … Continue reading INTERVIEW WITH RADHIKA BATRA, FORBES 30U30 ASIA, FOUNDER AND PRESIDENT every infant matters
Interview with Ahana Gautam, co-founder OpenSecret
Ahana is a Harvard Business School and IIT Bombay alum with experience in marketing and passion to build and grow consumer brands. She is the founder and CEO of OpenSecret, a brand that is making un-junking fun and eating healthy tasty. 1. One of the unfortunate things about having a business-oriented mindset is that we’re … Continue reading Interview with Ahana Gautam, co-founder OpenSecret
Overvaluation of Startups: A Technical Perspective (Part 1 of 2)
We all wonder why Uber was valued at $80bn+ (IPO Stage) or Oyo being valued at $10bn, and Zomato coming in at $4bn+. What is common for these investments is overvaluation - a critique of the underlying business models and consequently ridicule for the investors. Another common factor for Uber and Oyo, and potentially Zomato … Continue reading Overvaluation of Startups: A Technical Perspective (Part 1 of 2)
Clothing: Pay as you Slay!
One of the first hires for McDonald's, Mr. Harry J Sonneborn told Mr. Ray Kroc - "You're not in the burger business, you're in the real estate business." That one line changed the way McDonald's did business and turned a hitherto failing business into the world's largest burger chain. Perhaps, it's time that the clothing … Continue reading Clothing: Pay as you Slay!
NeoBank: Bank of the Future?
NeoBank is defined in a very fluid manner - it is a bank that provides seamless access to a host of financial services. The defining characteristics are two: No brick and mortar branches & no banking licenses. The former of which brings down profitability drastically for traditional banks. Sounds fairly efficient - eliminate the lease … Continue reading NeoBank: Bank of the Future?
How WeChat is Changing Your Internet?
China does not have the same internet as we do. It is more of an ‘intranet’, in contrast to the internet that we use. The Chinese government has walled the internet in China from the rest of the world with the help of an incredibly complex system of filters and blocks which is also famously called “The … Continue reading How WeChat is Changing Your Internet?
Netflix Probed
With the growing consumption of online content in the past few years, the concept of physical DVD's and rentals has phased out. In fact, Netflix has bought the business model of physical DVD rental stores online and it now has 118 million streaming subscribers (not counting the freeloaders) along with a market capitalization of more … Continue reading Netflix Probed
Collegiate Entrepreneurs' Organization, Delhi University 